Zollverein School Blog

While the new Zollverein School building has just been opened exciting events already knock at the door! Later this month a highly inspiring symposium with international experts will be held at the Zollverein School of management and design. After all make sure, you won’t miss it and mark you calendars for Friday, Sept. 29th 2006 from 10 a.m. – 20 p.m.

Under the headline “Entering the Evacuated Field” international speakers coming from management, design, architecture, and urban planning will discuss the importance of new strategies to revaluate dismissed situations. With this approach the symposium follows up the observation made by the ENTRY2006 curator Francesca Ferguson that:

»Reconsidering and reactivating existing structures and finding ingenious solutions for the re-use of that which has been declared obsolete should become a prime motivator for today‘s designers, planners and architects.«

This quote reveals a key challenge especially for the corporate world: How can it be managed to build something new and valuable on existing contexts which seem to have lost all their attractiveness? The symposium will show that it is first of all a question of design thinking that turns an evacuated field into a prosperous situation. Designers and managers in the evacuated field are developing their strategies based on pro-active behavior not reaction, they prototype and do not use a master plan, they encourage wild ideas and do not stick to the established.

At the symposium exhibitors of TALKING CITIES will demonstrate their case studies concerning the micropolitics of urban space. As well we will have impressive case studies from business that deal with reactivated brand heritage.

Within the next couple of days we will present some of the speakers in more detail here on this weblog. Stay tuned. In the meantime you will might want to have a look the programme flyer (PDF ~ 470kb).

This entry was posted by Nicolas Beucker on Friday, September 1st, 2006 at 15:02 pm and is filed under Announcement, Events, ZSchool Projects. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.