Archive for the 'Books & Literature' Category

Ever heard of EURAM? - Maybe a good Dissertation Resource!

Monday, February 27th, 2006

If you scan the content of any internationally accredited MBA programme you will notice that “Strategy” or “Strategic Management” are central modules in each of these programmes.
While in particular for many marketing driven programmes “Strategy” equals “Positioning” in the context of design and management the scope of the discipline touches far more areas as […]

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It’s that easy: Writing your Dissertation in Fifteen Minutes a Day!

Friday, February 3rd, 2006

Once in a while students ask me for my advice prior to starting their master thesis. Questions usually comprise issues on formal requirements, writing style, research methodologies or time planning.
While there is a broad range of literature on the market I would like to present my top 3 list of books addressing the issues mentioned […]

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