Guest Posting: Mark Vanderbeeken |

Workshop on design and innovation for top Piedmont decision makers:

In mid-January 2006, Torino Internazionale (, the strategic agency for the city of Turin and the region of Piedmont, and the user experience company Experientia ( organised a successful workshop on design and innovation.

The workshop, which was aimed at top Piedmont decision makers, was lead by Richard Eisermann, director of design and innovation of the UK Design Council and moderated by Roberto Verganti, Professor of innovation management at the Politecnico of Milano.

The more than 30 people present - leaders in charge of political entities, academic institutions, industry associations, businesses and design-related organisations - brainstormed on the challenges of translating user-centred design approaches to new strategies for regional innovation and on the opportunities provided by Turin’s designation as World Design Capital in 2008.

For those interested, an English language interview with Richard Eisermann surf this way >>>

(Submitted by Mark Vanderbeeken 09.02.06)

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